Riven Named VP of Consumer Marketing at Bravo
Former MTV director of marketing will lead development of network's consumer marketing and media planning
David Tanklefsky -- Broadcasting & Cable, 1/22/2009 11:07:00 AM
Julie Riven has been named vice president of consumer marketing at Bravo Media. She will spearhead the strategic developments and execution of the network's consumer marketing programs. She will also supervise Bravo's promotional activities.
"Julie comes to us with an extensive background in entertainment marketing," said Ellen Stone, senior VP of marketing at Bravo, whom Riven will report to. "Her creativity and expertise will be a major asset to Bravo Media."
Riven's background in marketing includes a ten year stint at MTV Networks, most recently as marketing director for MTV and MTV2 where she helped create the network's digital marketing efforts across all media platforms. She worked as an entertainment marketing consultant for iVillage before joining Bravo and worked earlier in her career in the marketing departments at Conde Nast and Anheuser-Busch.
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I used to watch everything Bravo aired but I am disgusted with the NewJersey housewives and especially the riducilous behavior at the reunion-wont watch them again. I stopped watching D.C housewives when they first stated the race thing, if I want to watch that,I can see MSNBC. Strangely, we didn't see that on the Atlanta housewives.
alice jordan - 9/3/2010 1:17:23 PM EDT
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