NBC To Air First 3D Super Bowl Ad Event
Spots to feature promos for Dreamworks and PepsiCo
By Claire Atkinson -- Broadcasting & Cable, 1/5/2009 1:33:00 PM
In what is likely to be the most talked about event of Super Bowl, NBC is to air the first ever 3D commercial event ever aired in the big game.
The event will promote DreamWorks' movie trailer for Monsters and Aliens and will be followed by a sixty second spot from PepsiCo brand Sobe Lifewater.
The ad which will feature the Sobe lizards alongside NFL players will run at the end of the second quarter. Sobe is distributing 3D glasses to the public to help generate buzz for not just its own a but for the DreamWorks release and NBC.
NBC is also producing a 3D version of Chuck which will air on the Monday following Super Bowl Sunday, February 1st.
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Being in Canada, I can't wait to watch endless Tim Horton's and Canadian Tire ads over and over and over and over again.
Charles Hansing - 1/26/2009 9:06:14 PM EST -
Sorry, Coca-Cola did it first in 1989. It was a live action 3D commercial for Diet Coke. I guess someone will say, \"No it is a 3D event!\" So there are two 3D commercials together. Well, Coca Cola still did a commercial first in 3D so it isn\'t all that unique. And no I don\'t work for Coke I just love commercials. :^)
