Through September, Most TV Did Fine

By John Eggerton -- Broadcasting & Cable, 12/14/2008 7:00:00 PM

TV ad spending for the first nine months of 2008 was up 2.1%, due to Olympic and political spending. That is compared to a 1.7% drop in ad spending for other media in that period and a 2% drop in the third quarter, according to TNS Media Intelligence.

Syndication led in percent gains, up 9%, followed by cable, up 3.7%, and network TV, up 3%. Spot TV was down 2.6% despite political spending. Not surprisingly, TNS predicts further overall weakening of the ad market in the fourth quarter.

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author

Olympics, Election Boost TV Ad Spending Through September

12/11/2008

TNS: Total Ad Expenditures Down From Last Year

12/08/2009

TNS: Cable Ads Up, Broadcast Down

06/05/2007

TNS: Ad Spending Expenditures Down 14.3% in First Half of ‘09

09/15/2009

TVB: Broadcast-TV Revenue Down in Q4, Full-Year 2007

02/29/2008

Also by this author

• House Passes Bill Extending Satellite Blanket License to April 30

• FCC's Net Neutrality Proceeding Means More Work For State Department

• Fitzmaurice Named Comcast VP of Government Communications

• C-SPAN Launches Free Searchable Online Video Library

• Comcast Won't Challenge FCC's Closing of Terrestrial Exemption

Also by John Eggerton

Product Wire

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Akamai

  

  Akamai provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most recognized brands across diverse..more

---

Most Recent Resources

• Robust Encoding, Transcoding and Streaming Systems – Critical B..
• Simultaneous Multi-Format Encoding for Efficient Content Repurpos..
• Broadband Services: The Turning Point
• Digital Lifestyles and the Service Provider
• IPTV and the Digital Home