'House of Payne' Is No. 1 With African-American Audiences
Series beats Grey's Anatomy, Dancing With the Stars in African-American adult demographics
By Paige Albiniak -- Broadcasting & Cable, 12/7/2008 7:00:00 AM
Debmar-Mercury's rookie sitcom, Tyler Perry's House of Payne, is running in the middle of the pack when it comes to off-net sitcoms, but among the African-American audiences it targets, it tops anything else on television.
Among African-American adults age 18-34, 18-49 and 25-54, House of Payne is the No. 1 show in all of network prime, all of cable and all of syndication, according to its — take a breath here — live-plus-seven, season-to-date, gross-average-audience ratings average. That rating includes double-runs on stations and its cable run on TBS.
In primetime, House of Payne beats such ratings monsters as Grey's Anatomy, Dancing With the Stars, Desperate Housewives and CSI in all African-American adult demographics. Among African-Americans 18-34, the weekday airings of the show are scoring a 6.3 household average. That rating climbs as audiences age, scoring a 7.1 among adults 18-49 and a 7.6 among adults 25-54.
Among syndicated shows, Twentieth'sFamily Guy comes closest to House of Payne at a 4.9 among adults 18-34. Among adults 18-49, NBC Universal's Maury inches out Family Guy at a 4.2 to a 4.1. And among older African-American audiences Judge Judy and Oprah are in third and fourth at a 5.1 and 4.3, respectively.
In primetime, Fox's Family Guy is Payne's closest competition among African-Americans 18-34 at a 5.2. ABC's Grey's Anatomy wins third place among African-Americans 18-49 at a 5.2, followed by CBS' 60 Minutes at a 4.8. And among older audiences, CSI: Miami takes third at a 6.5, followed by CSI at a 6.1.
“If you want to reach 7.1% of the African American audience among adults 18-49, you can do that. And you can buy House of Payne for a lot less than CSI,” which ties for sixth in that demographic, says Bob Cesa, Twentieth's executive VP of ad sales. “There's no doubt that House of Payne is a screaming deal.”
That's even truer on cable, where the show's ratings in all African-American adult demographics double nearly anything else.
Among general audiences, the show averaged a 2.7 live-plus-same-day GAA household rating in the week ending Nov. 16, placing it seventh among 23 off-net sitcoms.
The comments about the show are very right on. My previous comment was on recognition, but the content quality of the show is an exageration of Afrimerican life akin to "Amos and Andy" in the sense that it follows the stereotypical patterns of degenerate clownship that suggest ignorance and a lack of adherence to basic common social graces inherent in being human.
Overall, a better show is the Bernie Mac Show. It has a more realistic flavor with a touch of comedic flair that borders on exageration but does''nt play into the "Gotta Keep massa happy" over characterizations of degracing clownship of Afrimerican life.
This show probably recieved this notice because it reflects the way Whites in power see, and want other Whites to see Afrimericans as. It could actually be a false statistic arrived at by the many tangled ways one can manipulate a poll to get the results they want.
I don''t watch the show. I''ve seen it a few times, and it does have it''s moments, but it looks like it is trying to be a cross between "The Waltons" and "In Living Color", and it fails at both.
On the other hand, Tyler Perry is new to Film and Television mogulism and he is still carving a niche for himself and creating a path for others, thus this could be called his experimental phase, and it is unfortunate that the system, being Jewish?White controlled, will only recognize that which feeds their own racist ideologies, and it''s further saddening that Afrimericans often have to compromise their art for the sake of putting food on the table.
With Obama as President let''s hope we can get some FCC changes that allow Afrimericans more access to the airwaves, and in the meantime let''s give Tyler Perry, and Robert Johnson of BET fame support because they are fighting powerful forces that really don''t want to give Afrimericans anything.
AFRIMERICAN - 12/11/2008 12:39:00 PM EST
As a black woman, age 25, I can agree and say I do love this show. The people above me are saying its the worst black show that's on television, but I disagree. This show depicts what some (black or white) families may go through. Im also willing to bet some of the people that say this show is a disgrace tune into Maury and his paternity tests every evening.
Renee - 12/10/2008 8:31:00 AM EST
I watched the first episode just to see what it was all about and it was just about the WORST show I have ever seen. As a black female between the ages of 18-24 this show does not appeal to me at all. Tyler Perry is highly overrated within the black community. He recycles the same bad actors in both his tv show and his redundant movies. I cannot fathom why this show is still on the air. It is not funny people, raise your standards!!!
Denise - 12/9/2008 11:50:00 PM EST
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Deah Major - 12/9/2008 8:49:00 PM EST
i don't know how you came up with the assumption that "House of Payne
is No. 1 with anyone, black or white. Thhis show has got to be the most
degrading show since Amos & Andy. The only cast member that has any
type of artistic and professional decorum is ALLEN PAYNE. He must be
very disappointed to be a part of such a horrendous trainwreck. Enough
already, stop making blacks look as though all they represent is someone
that is loud, shuffling and ignorant.
jackie d. mitchell - 12/9/2008 8:35:00 PM EST
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