The Big Thinkers
Merrill Lynch media analyst Jessica Reif Cohen, Canoe Ventures CEO David Verklin, YouTube's Head of Content Partnerships Jordan Hoffner and other leading media thought-leaders gathered at the inaugural Broadcasting & Cable/Multichannel News OnScreen Media Summit last week in New York. Highlights follow from the discussions:
By BroadCasting & Cable Staff -- Broadcasting & Cable, 12/7/2008 7:00:00 PM
In this story:
1. Recession Could Be Boon for Cable
2. CAB's Cunningham: 67% of Cable Fare Is Original
3. Audience Measurement Still Evolving
4. Canoe's Verklin Vows Addressable Ads in 100 Days
5. Wiley Predicts Smooth Sailing for DTV Transition
6. YouTube's Hoffner Says Monetization Is Coming
7. Some Bright Spots Left for Cable
8. Super-Serving Sports Fans Online After 'Watershed' Olympics, While Mobile TV Has to Wait Its Turn
9. Branded Content's Risks and Rewards
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