CBS, 'BusinessWeek' Expand Partnership

Stories and segments to be shared between two organizations.

By John Eggerton -- Broadcasting & Cable, 12/5/2008 5:19:00 AM

CBS News and BusinessWeek are teaming up for more stories and segments on the CBS Evening News With Katie Couric that will also appear in the magazine and on their respective Web sites.

The announcement formalizes and expands on a relationship that has been growing over the past year. BusinessWeek have already teamed on five segments in 2008, including the most recent in social networking for patients.

While past collaborations have focused on health issues, including corporate ties between doctors and drug companies and the effectiveness of the drug Lipitor, in 2009 that collaboration will extend to a "broad range of topics," said CBS in announcing the editorial partnership.

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author

Katie Can't

04/13/2008

CBS Ups Dinan at Evening News

09/17/2007

CBS Testing Katie Couric In Primetime

01/23/2009

Couric to Leave Anchor Desk Soon

04/13/2008

Kennedy Tapped to Drive Digital at CBS News

07/07/2008

Also by this author

• Obama Announces Creation of Childhood Obesity Task Force

• Osteen Gives Shout-Out To Rush White Spaces Bill

• NTIA Gives Out $21.5 Million in Broadband to Projects in Southern Virginia

• Marketing Money Moving Away From TV, Advertisers Call For Better Measurement

• SNL Kagan: Station Revenues Down $5.5 Billion From 2006-09

Also by John Eggerton

Product Wire

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Parks Associates

  

  Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from... more

• TrylonSMR

  

  At Trylon SMR, we are dedicated Public Relations professionals solely serving clients in the media, technology, telecommunications, and related industries. We understand the specialized types of audiences our clients need to reach and the best... more

• Rivo

  

  Rovi Corporation is focused on revolutionizing the digital entertainment landscape by delivering solutions that enable consumers to intuitively connect to new entertainment from many sources and locations. The company also provides extensive... more

---

Most Recent Resources

• Robust Encoding, Transcoding and Streaming Systems – Critical...
• Simultaneous Multi-Format Encoding for Efficient Content Repurposing
• Broadband Services: The Turning Point
• Digital Lifestyles and the Service Provider
• IPTV and the Digital Home