Church Uses Devil To Rebrand Prayer Channel
TV and radio spots will feature the devil as an "anti-spokesperson"
By John Eggerton -- Broadcasting & Cable, 12/3/2008 9:47:00 AM MT
A campaign debuting Wednesday will use the devil to pitch the rebranding of a New York religous cable service, The Prayer Channel, into NET (New Evangelism Television).
According to a spokesman for LA-based agency Cesario Migliozzi, which is handling the rebranding campaign, TV and radio spots featuring the devil as an "anti-spokesperson" will begin running Dec. 3 and will include MySpace and Facebook pages, a web site www.StopGoodTV.com and NYC bus advertising (the channel is on Time Warner Cable and Cablevision). The spots feature a "vertically challenged" devil trying to warn viewers off the channel.
NET, which is affiliated with the Catholic Archdioses of Brooklyn, programs religious news, lifestyle, entertainment, and kids programming 24/7 to approximately 850,000.
"The Church has used the good vs. evil conflict to promote religion for two centuries,” he added. “In our campaign, the Devil urges viewers to avoid good TV and stick with ‘crappy, pointless, bad television,’ said Ad Agency parnter Michael Migliozzi in announcing the new campaign. "There is even an online petition fronted by the Devil, in which viewers pledge not to tune into NET."
The Archdiocese's TV arm approved the campaign, according to agency spokesman Ted Faraone.
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I fapped to this story...............came...
Lucifer /b/ Chan - 2008-5-12 05:09:00 -
You would have to be a complete moron, athiest or not, not to see that the direction and...
rockmond - 2008-5-12 04:58:00 -
I am an atheist - that doesn't mean I believe in the devil by default. Both are retarded...
My preciousssss - 2008-4-12 19:08:00 -
Can you do a follow up article on how effective the results were? It would be good to know how...
Mark Sands - 2008-4-12 18:03:00 -
Great for them! Its not a new idea, but very, very Screwtape Letters. And hey, its up to them...
Grace - 2008-4-12 16:28:00
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