Church Uses Devil To Rebrand Prayer Channel
TV and radio spots will feature the devil as an "anti-spokesperson"
By John Eggerton -- Broadcasting & Cable, 12/3/2008 11:47:00 AM
A campaign debuting Wednesday will use the devil to pitch the rebranding of a New York religous cable service, The Prayer Channel, into NET (New Evangelism Television).
According to a spokesman for LA-based agency Cesario Migliozzi, which is handling the rebranding campaign, TV and radio spots featuring the devil as an "anti-spokesperson" will begin running Dec. 3 and will include MySpace and Facebook pages, a web site www.StopGoodTV.com and NYC bus advertising (the channel is on Time Warner Cable and Cablevision). The spots feature a "vertically challenged" devil trying to warn viewers off the channel.
NET, which is affiliated with the Catholic Archdioses of Brooklyn, programs religious news, lifestyle, entertainment, and kids programming 24/7 to approximately 850,000.
"The Church has used the good vs. evil conflict to promote religion for two centuries,” he added. “In our campaign, the Devil urges viewers to avoid good TV and stick with ‘crappy, pointless, bad television,’ said Ad Agency parnter Michael Migliozzi in announcing the new campaign. "There is even an online petition fronted by the Devil, in which viewers pledge not to tune into NET."
The Archdiocese's TV arm approved the campaign, according to agency spokesman Ted Faraone.
Lucifer /b/ Chan - 12/5/2008 7:09:00 AM EST
You would have to be a complete moron, athiest or not, not to see that the direction and outcome of our choices in America have only driven it into the ground.., just compare a God based society of 50+ years ago to the godless society of today...., We should do all in our power to save anyone.., a commercial..., whatever it takes..,and of course pray for our country of fools..,
rockmond - 12/5/2008 6:58:00 AM EST
I am an atheist - that doesn't mean I believe in the devil by default. Both are retarded delusions.
Nice marketing strategy though... Good job Christians. Be extra careful not to get caught spinning Sunday School children on your lonely priest dicks though, look where that got the catholics.
I wonder if they'll be doing something similiar 2000 years from now, when people start believing the Lord of The Rings is a true story. That's about how long it takes for fiction to become fact, no?
My preciousssss - 12/4/2008 9:08:00 PM EST
Can you do a follow up article on how effective the results were? It would be good to know how many people came to know the love of God, and how He gave his one and only Son to suffer and die for people like me... vile reprobates have been saved from eternal condemnation and given new life.
Mark Sands - 12/4/2008 8:03:00 PM EST
Great for them! Its not a new idea, but very, very Screwtape Letters. And hey, its up to them to look after their own flock, if someone doesn't like it, they can turn the channel. I support 'em 100%, and wish them all the luck I've got left.
"when you look into the other side the darkness will look back , and we are gathering strengh" Yeah, we know. ::taps her watch:: Tick, tock little nightshade, I've only got so many breaths to take.
Grace - 12/4/2008 6:28:00 PM EST
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