Will the Economic Crisis Ground Mobile TV?
As broadcasters tout burgeoning mobile services, including mobile DTV, the financial crisis may prevent the technology from gaining market share.
By Wayne Friedman and Glen Dickson -- Broadcasting & Cable, 11/16/2008 7:00:00 PM
 VIDEO: Mobile DTV Road Test Watch a video demo of the MPH mobile DTV system from the 2008 NAB Show. Click here to watch. |
Related: B&C Chronicles How Media Companies Are Navigating the Economic Crisis
Recession Threatens to Stall Mobile TV
Mobile TV has already had its stops and starts, what with new technologies, faster networks and a diverse number of new video-enabled mobile phones, such as the iPhone. Now, with the economy apparently in the midst of a recession that analysts say could linger, consumers may be looking to cut back on their extra spending where they typically pay an additional $10 to $25 a month for mobile video.>>>
Mobile DTV Speeds Toward Technical Standard
Development of a new technical standard that would allow digital TV (DTV) stations to broadcast to cellphones and other portable devices is moving at a rapid pace, say broadcasters and technology vendors. In fact, a preliminary “mobile DTV” standard should be in place by month's end.>>>
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