VMAs Get Broadband Boost
By Joel Meyer -- Broadcasting & Cable, 8/25/2005 7:55:00 AM
Video clips from this year’s MTV Video Music Awards will appear on the cable net's broadband channel the day after Sunday’s 8 p.m. ET telecast.
Starting Aug. 29, MTV Overdrive will feature musical performances, pre-show interviews, backstage interviews and other clips drawn from the live awards telecast from the American Airlines Arena in Miami.
In addition, a feature called “My VMAs” will let users to “create their own unique version of the show on demand," said MTV Networks Music Group President Van Toffler in a release.
Users draw clips from an “a la carte, on-demand menu” to “remix” content from the show, the network said.
To prime the pump, MTV has posted two clips on MTV Overdrive: the “VMA to Z” preview show and “VMA Virgins: My Chemical Romance,” a feature on rock band My Chemical Romance’s first VMA nomination.
After Sunday’s VMAs show, all content will be available for 30 days.
MTV Overdrive was launched in April on the music channel’s MTV.com Web site. It offers four daily MTV News updates, music videos and online versions of MTV shows, as well as Overdrive-exclusive content.
No related content found.
-
No Top Articles
Featured Company
-
Grab Networks
Created from the merger between Anystream and Voxant Media, Grab Networks offers a comprehensive video operating system and syndication network for profitably publishing video anywhere on the Internet. The system automatically manages, transcodes and tags video assets- turning cl..more
VIEW ALL GALLERIES
