CBS Ups Five Marketing Execs
By John Eggerton -- Broadcasting & Cable, 2/22/2005 9:24:00 AM
The new CBS Marketing Group has promoted five executives.
The group was formed in December 2004 to handle all marketing for CBS and co-owned UPN, CBS Enterprises; the TV station group; and Viacom Outdoor.
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Kathie Broyles, VP, has been named senior VP, creative director, print advertising, handling all print ads.
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Kathie Culleton, VP, marketing operations and media planning, has been named SVP, marketing and media operations. She will plan and schedule the group's media buys.
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Jeff Kreiner, VP, creative director, named senior VP and creative director, responsible for CBS News advertising and promotion.
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Ileene Mittleman, VP, named Senior VP, advertising and creative services, heading up East Coast creative, including for the Letterman show.
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Jack Parmeter, VP, named Senior VP, on air promotion.
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