SYNDIE INSIDER
By BroadCasting & Cable Staff -- Broadcasting & Cable, 11/14/2004 7:00:00 PM
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Jennings keeps ratings high Oprah Wins Triple Threat |
Jennings keeps ratings high
Ken Jennings' return to King World's Jeopardy! drove the show up 26% to 8.7, a season high in the week ended Oct. 31. Jennings had taken a hiatus during a one-week kids' tournament, which plunged the program's ratings 20%. Jeopardy!'s super-contestant surpassed the $2 million mark in total winnings on Oct. 25. He appears on seven more shows before the two-week college championship Nov. 10-23. Internet rumors have Jennings losing in his 75th game, which will fall on the last day of the November sweeps.
Jeopardy!'s strong ratings also helped King World's Wheel of Fortune; the two are paired in many markets. Wheel was up 6% to 8.9. Compared with the year-ago period, Jeopardy! is up 21%. The only strip up more at Warner Bros. is The Ellen DeGeneres Show, 36% ahead of last year. Wheel is down 5% year-to-year.
Oprah Wins
King World's The Oprah Winfrey Show has gotten off to a good November sweeps, scoring its second-highest metered-market number of the year, a 9.4 rating/22 share. Winfrey, who has signed through 2011, is hitting her best ratings in eight years.
Triple Threat
Twentieth Television is partnering with Clear Channel Entertainment and XM Satellite Radio to promote the off-net run of Malcom in the Middle, which is leading all rookie off-network shows this season. Together, the three are launching a $15.5 million multimedia campaign.
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