By Allison Romano -- Broadcasting & Cable, 7/11/2004 5:11:00 PM MT
For years, ESPN’s award show, the ESPYs, went up against the opening night of USA’s Westminster Kennel Club Dog Show. And, in a dog-eat-statue contest, USA won paws down. In 2001, ESPN bowed out of the competition, moving the awards to another night. But ratings continued to dive.
Now ESPN is hoping a hat trick of fan-based voting, pumped-up highlight reels and a Sunday run will boost the July 18 show.
Red-carpet interviews and backstage footage will be added in post-production. Says an ESPN rep: “People are as interested in who wins as seeing the athletes out of their uniforms.” Just promise to keep the clothes on the Raiders’ defensive line.
Fox Business Network begins broadcasting from its new high-tech Studio G, overlooking Manhattan from the 3rd floor of News Corp. headquarters, on April 20. B&C got an early peek at the new space.
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