Well Connected
The goal is to make it easy for advertisers to buy local cable
Staff -- Broadcasting & Cable, 6/6/2004 8:00:00 PM
Just a few years ago, cable executive Steve Houck recalls, if you were a national advertiser who wanted to buy time on all of Chicago's cable systems, "you had to make something like 52 separate buys."
Today, that's no longer the case. In Chicago and in many other cities, interconnects link separate cable systems in a market so an advertiser can make that "one-stop" buy.
National Cable Communications (NCC), a company formed by Cox, Comcast, and Time Warner cable systems but partnered with other major multiple-system operators, is making cable simple to buy. Houck, vice president of NCC's Continental division, projects that 85 of the top 100 markets, 140 markets in total, will have interconnect operations by the end of this year.
New York City is not on the list of the top interconnects listed below. That's because advertisers can buy the surrounding area through an interconnect firm that supports Cablevision, Comcast, and Adelphia systems. In New York City, however, which is controlled by Time Warner, advertisers make a separate deal.
The list below notes top interconnects, how many channels an advertiser can buy, and subscribers reached.
| Market | Market Rank | System/Interconnect | Available Networks | Potential Audience |
| Sources: Nielsen November 2003, Total TV HHs; NCC Research and Marketing's CableTrack, April 2004 Cable HHs |
||||
| Los Angeles | 2 | Adlink Interconnect | 44 | 3,249,500 |
| Chicago | 3 | Comcast Spotlight/Chicago Interconnect | 41 | 2,111,852 |
| Philadelphia | 4 | Comcast Spotlight/Philadelphia Interconnect | 38 | 1,978,000 |
| San Francisco | 5 | Comcast Spotlight/San Francisco Interconnect | 45 | 1,776,100 |
| Boston | 6 | Comcast Spotlight/Boston Interconnect | 43 | 1,875,000 |
| Dallas-Ft. Worth | 7 | Comcast Spotlight/Dallas Interconnect | 40 | 1,020,027 |
| Washington | 8 | Comcast Spotlight/Washington Interconnect | 40 | 1,414,000 |
| Atlanta | 9 | Comcast Spotlight/Atlanta Interconnect | 49 | 1,151,275 |
| Detroit | 10 | Comcast Spotlight/Detroit Interconnect | 43 | 1,354,840 |
| Houston | 11 | Time Warner | 53 | 765,000 |
| Seattle | 12 | Comcast Spotlight/Seattle Interconnect | 42 | 1,101,480 |
| Tampa-St. Petersburg, FL | 13 | Tampa Bay Interconnect | 37 | 991,035 |
| Minneapolis-St. Paul | 14 | Time Warner/Interconnect of the Twin Cities | 35 | 809,788 |
| Phoenix, AZ | 15 | Cox Media | 10 | 724,754 |
| Cleveland | 16 | Cleveland Media Connect | 30 | 972,000 |
| Miami-Ft. Lauderdale | 17 | Comcast Spotlight/Miami/Ft. Lauderdale Interconnect | 43 | 1,051,000 |
| Denver | 18 | Comcast Spotlight/Denver Interconnect | 42 | 798,610 |
| Sacramento, CA | 19 | Comcast Spotlight/Sacramento Interconnect | 49 | 655,400 |
| Orlando, FL | 20 | Central Florida Interconnect | 37 | 806,000 |
| St. Louis | 21 | Charter | 49 | 493,384 |
| Pittsburgh | 22 | Comcast Spotlight/Pittsburgh Interconnect | 38 | 892,373 |
| Baltimore | 23 | Comcast Spotlight/Baltimore Interconnect | 41 | 713,700 |
| Portland, OR | 24 | Comcast Spotlight/Portland Interconnect | 39 | 513,765 |
| Indianapolis | 25 | Comcast Spotlight/Indianapolis Interconnect | 32 | 568,600 |
| Hartford-New Haven, CT | 27 | Comcast Spotlight/Hartford/New Haven Interconnect | 28 | 870,600 |
| Charlotte, NC | 28 | Time Warner/Charlotte Interconnect-Cable AdCast | 37 | 534,710 |
| Raleigh-Durham, NC | 29 | Raleigh Interconnect-Cable AdCast | 37 | 491,964 |
| Nashville, TN | 30 | Comcast Spotlight/Nashville Interconnect | 51 | 526,120 |
| Milwaukee | 33 | Time Warner/Milwaukee Interconnect | 43 | 423,000 |
| Salt Lake City | 36 | Comcast Spotlight/Salt Lake City Interconnect | 32 | 302,814 |
| Grand Rapids | 38 | Comcast Spotlight/Grand Rapids Interconnect | 31 | 396,510 |
| West Palm Beach, FL | 39 | Adelphia/West Palm Beach Interconnect | 27 | 643,860 |
| Birmingham, AL | 40 | WGBI Interconnect | 26 | 371,289 |
| Norfolk, VA | 41 | Cox Media | 51 | 434,908 |
| New Orleans | 42 | Cox Media/New Orleans | 33 | 429,030 |
| Buffalo, NY | 44 | Buffalo CableLink | 30 | 483,088 |
| Oklahoma City | 45 | Cox Media/Oklahoma City | 42 | 310,750 |
| Greensboro W. Salem, SC | 46 | Greensboro Interconnect-Cable AdCast | 37 | 325,671 |
| Harrisburg/Lebanon/Lancaster/York, PA | 47 | Comcast Spotlight/HLLY Interconnect | 30 | 431,000 |
| Providence-New Bedford, RI | 48 | Providence/New Bedford CableLink | 32 | 462,300 |
| Albuquerque-Santa Fe, NM | 49 | Comcast Spotlight/Albuquerque Interconnect | 25 | 222,971 |
| Louisville, KY | 50 | Insight Media/Louisville Interconnect | 40 | 331,150 |
| Las Vegas | 51 | Cox Media/Las Vegas-Valley Wide | 54 | 407,160 |
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