Tweet

Hallmark Plans Movie Channel

By John M. Higgins -- Broadcasting & Cable, 11/12/2003 5:24:00 AM

Even though it’s just getting its main network on track, Hallmark Channel is launching an all-movies channel predictably called Hallmark Movie Channel. Scheduled to launch in January, the service is planned as a low-cost network as a bonus for operators to put on their digital tiers.

David Evans, CEO of Hallmark Channel owner Crown Media, said the ad-supported channel "is really as much an initiative for distributing our core channel." Hallmark Channel is in about 54 million homes, but the network still has big gaps and is on high tiers in some cable systems.

Since Hallmark is already paying significant launch fees for carriage of the main channel, Crown executives want to have something to offer rather than cash. The network will be programmed with five movies per day, shown in a block repeated three times. The films will be drawn from Hallmark Entertainment’s library plus other Hollywood packages the channel has licensed.

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author
• Most Popular Pages

No related content found.

Also by this author

• Levin says the 'R' word: Retirement

• Time Warner breathes life into Oxygen

• Busting Daniels' last deal

• No ill wind blows

• Discovery's early adopter

Also by John Higgins

Most Popular Pages

No Top Articles

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Vorsis

  

  Vorsis is a division of Wheatstone Corporation.

---

Most Recent Resources

• The New Normal for Promoting Tune-in
• Infrastructure Design for High Volume Video Workflows
• Mobile Media Strategies That Work
• Multi Format Encoding for Efficient Content Repurposing
• The CIOs Guide to Videoconferencing Security Keeping Pace with th..