ETW's Long Winning Streak
By Paige Albiniak -- Broadcasting & Cable, 3/9/2003 7:00:00 PM
Paramount's Entertainment Tonight Weekend lengthened its run as the No. 1 syndicated weekly hour. It has been the top weekly hour now for 10 consecutive sweeps periods.
According to February-sweeps results, ET Weekend's 4.0 national Nielsen rating in households was 60% ahead of its nearest competitor and up 5% over last February. And a 2.0 in adults 18-49 makes it No. 1 in the key demographic, a 25% improvement from last year.
Tied for second place were Twentieth Television's off-net The Practice and The X-Files, each with a 2.5 in households and a 1.4 in adults 18-49. The Practice was up 4% from last year in households and flat in the demo. X-Files was down 11% and 26%, respectively.
No. 3 MGM's Stargate SG-1 was close behind, its 2.4 in households off 14%. Tribune's Mutant X and Twentieth's World's Wildest Police Videos tied for fourth place, at 2.3 in households, and each was down 8%. In adults 18-49, Police Videos was second, its 1.5 down 6%; Mutant X tied with The Practice, X-Files and Tribune's Andromeda at 1.4, down 18%.
Andromeda tied with Warner Bros.'ER for fifth place in households with a 2.2. That brought Andromeda , last year's No. 2 finisher, down 27% in households and 33% in adults 18-49. ER was down 4% in households and, at 1.3, off 7% in the demo.
Tied for sixth place were Tribune's Adventure, Inc. and Twentieth's Buffy the Vampire Slayer, rounding out the top 10 weekly shows. Each show had a 2.1 in households, with Buffy off 19% from a year ago. Buffy jumped to second place in adults 18-49 with a 1.4, an 18% decline from last year. Its numbers illustrate how young that show's audience still skews, even after being in syndication for a few years. Rookie Adventure Inc. scored a 1.2 in adults 18-49.
Among the other rookie weekly hours, NBC Enterprises'She Spies wound up in 11th place with a 1.9 rating in households and a 1.1 in the demo. NBC's Providence was No. 15 with a 1.6 and a 0.8, respectively. And Western International's Starhunter landed in at No. 27 place (out of 27) with a 0.6 in households and a 0.4 in the key adult demo.
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