ABC tackles ratings with college football
By Ken Kerschbaumer -- Broadcasting & Cable, 1/2/2003 11:54:00 AM
On Wednesday, New Year's Day, the college-football action during the day carried over to prime time as ABC's Sugar Bowl broadcast won the night with a 9.2 rating/15 share overall and a 5.7 among adults 18 through 49. That's according to fast affiliate ratings report from Nielsen Media Research.
CBS finished second among adults 18 through 49 paced by 60 Minutes II, while a repeat of Law & Order topped NBC's night. The Nielsen fast affiliate numbers for the night, households: ABC 9.2/15, CBS 7.8/12, NBC 5.8/9 and Fox 3.8/6.
In Nielsen's local metered markets, UPN finished with a 2.6 rating/4 share household thanks to Enterprise and The Twilight Zone, while The WB Television Network pulled in a 2.1/3 with Dawson's Creek and Birds of Prey.
New Year's Eve was heavy on repeats, as ABC's comedy lineup and Dick Clark's annual New Year's Eve show helped to pace the network to a victory among 18- through 49-year-olds.
CBS topped the overall household ratings with a JAG repeat finishing with the night's best numbers.
ABC finished second with 8 Simple Rules for Dating My Teenage Daughter as its top performer, and NBC's top viewing draw was Dateline -- the only nonrepeat other than Dick Clark.
NBC finished third overall followed by Fox.
Among adults 18 through 49, NBC was second, followed by Fox and CBS. The Nielsen fast affiliate numbers for the night, households: CBS 4.6/10, ABC 4.1/9, NBC 3.8/8 and Fox 2.4/5.
In Nielsen's local metered markets, The WB averaged a 2.3/4 with Gilmore Girls and Smallville, while UPN's back-to-back episodes of Buffy the Vampire Slayer garnered a 1.8/3.
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