Tweet

IN BRIEF

Staff -- Broadcasting & Cable, 5/27/2001 8:00:00 PM

Anne Frank mini builds for ABC

ABC's Anne Frank miniseries attracted more viewers on its second night and will finish its two-night run as the second-highest-rated miniseries for the season. The four-hour film averaged 14.1 million viewers and a 4.8 rating in adults 18-49, according to Nielsen Media Research. On Sunday, it averaged a 4.9 in adults 18-49 and 13.99 million viewers; on Monday, a 4.7 rating and 14.24 million viewers. ABC's Judy Garland: Me and My Shadows ranks as the season's highest-rated miniseries.

Wasn't A Buffy finale to die for, exactly

Given the $102 million UPN will shell out over the next two years for Buffy, the Vampire Slayer, UPN executives had to have been surprised by Tuesday's season finale: The title character played by Sarah Michelle Gellar, apparently dies at the end.

A UPN representative noted that the network believes "the Slayer will rise again." For a finale, Buffy attracted a rather modest 5.2 million viewers, its ninth-best showing for the season, and pulled a 2.6 rating in adults 18-49.

NBC Prime Dominates During May 14-20

With its powerful Wednesday- and Thursday-night season finales, NBC dominated the week of May 14-20 in both adults 18-49 and total viewers. It averaged a network-best 5.9 rating in adults 18-49 and 13.6 million viewers, according to Nielsen Media Research. Fox finished the week in second place in adults 18-49, with a 4.4 rating. CBS was second in total viewers, with an average 11.3 million viewers.

MacKenzie tops Magid Entertainment

Jack MacKenzie has been named senior vice president at Frank N. Magid Associates. Formerly head of the Magid Media Futures division and a senior consultant in the company's North American TV division, he will oversee Magid Entertainment division in Los Angeles. He replaces Dave Smith, who was president of the entertainment division and, Magid executives say, recently left the company to "pursue other interests."

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author
• Most Popular Pages

No related content found.

Also by this author

• Technology Leadership Summit 2011

• WGA Announces TV Noms

• Cable Ratings: 'Top Chef' Finale Draws 3.4 Million

• Leo Wolinsky Named Editor of Daily Variety

• CAB: Cable Ad Spending Grows to $18.7B in '09

Also by Staff Staff

Most Popular Pages

No Top Articles

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Digital Rapids

  

  Digital Rapids provides market-leading software and hardware solutions, technology and expertise for transforming live and on-demand video to reach wider audiences on the latest viewing platforms more efficiently, more effectively and more profitably. Empowering applications from..more

---

Most Recent Resources

• The New Normal for Promoting Tune-in
• Achieving Operational Freedom in Digital Media Workflows