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Getting Specific

By Carl Lindemann -- Broadcasting & Cable, 3/18/2001 7:00:00 PM

Waxing philosophical on the ins and outs of Internet strategy has practically become a cottage industry all its own. But the time for philosophizing is over. It's now time to turn promise into profits, and each of the major media companies has its own different approach to the business of the Internet. The following pages offer focused looks at how the Internet is affecting those companies and their strategies moving forward.

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