Freberg's Solution
By BroadCasting & Cable Staff -- Broadcasting & Cable, 3/11/2001 7:00:00 PM
EDITOR: I enjoyed P.J.Bednarski's tongue-in-cheek column "Telling it like it might be" (Feb. 12), which is based on what the world would be like if television signed off for one day a week.
To set the record straight, Stan Freberg, the comic genius who years ago provided the copy for Chun King commercials, offered a solution to the same problem addressed by Mr. Bednarski with The Freberg Part-time Television Plan: A Startling, but Perfectly Reasonable, Proposal for the De-escalation of Television in a Free Society, Mass Media-wise.
His proposal? Limit television to three days a week: Monday, Wednesday and Friday. On Tuesday, the television screen would say "READ"; on Thursday: "TALK"; on Saturday: "UNSUPERVISED ACTIVITY"; and on Sunday: nothing.
-Erwin G. Krasnow, Esq., Verner Liipfert Bernhard McPherson & Hand, Washington
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