Tweet

A million's not enough

By BroadCasting & Cable Staff -- Broadcasting & Cable, 3/4/2001 7:00:00 PM

ABC provided some extraordinary aid for owned station WPVI-TV Philadelphia in its effort to maintain late-news dominance over strong competition from NBC-owned WCAU(TV). WPVI General Manager Dave Davis sought and received permission to rearrange ABC's nighttime schedule, putting Primetime at 9 p.m. and Who Wants to Be a Millionaire? at 10 p.m. Not being able to use Millionaire as a late-news lead-in was a frequent complaint of affiliates last year, when the show was the season's runaway hit. ABC did the reshuffle nationally last Wednesday, the last night of sweeps.

Did the special scheduling help ABC's cause in Philly? Davis said WPVI made a slight inroad into Thursday night's ER dominance but still expected WCAU to win the five-day late-news average. Davis said he expected to win the seven-day average, as well as the race in other dayparts. WPVI had dominated late-night news since the early 1990s-until WCAU's surge.

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author
• Most Popular Pages

No related content found.

Also by this author

• Technology Leadership Summit 2011

• WGA Announces TV Noms

• Cable Ratings: 'Top Chef' Finale Draws 3.4 Million

• Leo Wolinsky Named Editor of Daily Variety

• CAB: Cable Ad Spending Grows to $18.7B in '09

Also by Staff Staff

Most Popular Pages

No Top Articles

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Mixpo

  

  Mixpo is a video advertising technology provider that enables publishers, ad networks, and agencies to easily deliver dynamically tailored, interactive video ads that are customized in real-time for unique audience segments. Our platform also provides automatic multivariate testi..more

---

Most Recent Resources

• The New Normal for Promoting Tune-in
• Achieving Operational Freedom in Digital Media Workflows