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DISCOVERY RATTLES RANKS

By BroadCasting & Cable Staff -- Broadcasting & Cable, 2/25/2001 7:00:00 PM

The consultants are loose, and they're overhauling Discovery Communications' management ranks, The results seem to be more a realignment than a bloodletting.

Certain businesses that had operated as separate units are now back under the networks. In addition, the company has created a "content board" overseeing such things as branding strategies, programming, and marketing. DCI Chairman John Hendricks will head the board and seven senior executives will sit on it.

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