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SINE QUA NON

By BroadCasting & Cable Staff -- Broadcasting & Cable, 2/25/2001 7:00:00 PM

Morgan Stanley media investment banker Jeff Sine is jumping ship to run the media and telcom unit of UBS Warburg. Sine will be global head of technology, media and telcom investment banking for the company, which is controlled by the Union Bank of Switzerland. Sine will also be a managing director and a vice chairman of the investment banking department.

Sine is one of the biggest media bankers on Wall Street, having headed Morgan Stanley's media section since 1991 and frequently a player in the biggest media deals. He advised Time Warner in its sale to America Online and takeover of Turner, plus Viacom in its takeover of CBS.

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