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Mediagenic Mfume

By BroadCasting & Cable Staff -- Broadcasting & Cable, 1/21/2001 7:00:00 PM

NAACP President and CEO Kweisi Mfume is returning to the syndication marketplace. Mfume, who last year led a coalition of minority activists who persuaded broadcast networks to pay more attention to minorities, is teaming up with Hearst-Argyle TV Productions to host a second set of The Remarkable Journey hour-long specials, which profile Americans from many different backgrounds who have "excelled in the face of overwhelming odds."

Mfume will be at Hearst-Argyle's booth at NATPE this week in Las Vegas.

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