Blame the shows, not the show
By BroadCasting & Cable Staff -- Broadcasting & Cable, 1/14/2001 7:00:00 PM
This year, only 28% of general managers who participated in BROADCASTING & CABLE 's GM survey planned to attend NATPE next week. That's a 9% drop from last year's 37%. On the upside, there was a slight jump in the number of GMs who say NATPE serves a useful business purpose (up from 58% to 62%). But those who say the opportunity to browse the latest program offerings on the floor is useful fell from 45% to 30%. The random phone survey was of 100 general managers. The full report is in next week's issue.
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