Tweet

Texas news step

By BroadCasting & Cable Staff -- Broadcasting & Cable, 12/31/2000 7:00:00 PM

KXAS-TV Fort Worth will launch a mid-morning newscast Tuesday, the only 10 a.m. newscast in the market. President and General Manager Steve Doerr-a former news director-says that expanding local news is a major part of the station's overall strategy. "We think local news is a terrific alternative to other programming out there," he said. "We'll go on right after Today, one of the strongest franchises in television. It would be crazy not to capitalize on that."

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author
• Most Popular Pages

No related content found.

Also by this author

• Technology Leadership Summit 2011

• WGA Announces TV Noms

• Cable Ratings: 'Top Chef' Finale Draws 3.4 Million

• Leo Wolinsky Named Editor of Daily Variety

• CAB: Cable Ad Spending Grows to $18.7B in '09

Also by Staff Staff

Most Popular Pages

No Top Articles

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Mixpo

  

  Mixpo is a video advertising technology provider that enables publishers, ad networks, and agencies to easily deliver dynamically tailored, interactive video ads that are customized in real-time for unique audience segments. Our platform also provides automatic multivariate testi..more

---

Most Recent Resources

• The New Normal for Promoting Tune-in
• Achieving Operational Freedom in Digital Media Workflows