Womens Net Loses Ladiess Hoops
By BroadCasting & Cable Staff -- Broadcasting & Cable, 12/17/2000 7:00:00 PM
After a couple of seasons of stagnant ratings, the WNBA will move from women's network Lifetime to sports network ESPN. Beginning May, the 12 regular- season games that had been slated for Friday nights on Lifetime will go to ESPN and ESPN2 Thursdays and Sundays. Lifetime will get an NBA-produced magazine show. Launched with much fanfare, the games were pulling just 0.4 to 0.5 Nielsen ratings, 66% less than Lifetime's average.
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