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Into Intertainer

By BroadCasting & Cable Staff -- Broadcasting & Cable, 12/17/2000 7:00:00 PM

Intertainer has tapped Into Networks to add interactive software such as games and other software titles to its entertainment-on-demand broadband network. According to the terms of the agreement, Intertainer will handle all consumer marketing, including the branding, promotion and programming of the software-on-demand (SOD) feature. Intertainer will work with content publishers to secure the rights to CD-ROM and other software. For its part, Into Networks will provide the technology and integration services for the SOD service.

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