Gender of Visitors to Top TV-News Sites
Staff -- Broadcasting & Cable, 11/12/2000 7:00:00 PM
Gender of Visitors to Top TV-News Sites/September 2000/Ranked according to number of unique visitors
| Site | Composition (%) Males 18+ | Composition (%) Females 18+ |
|---|---|---|
1 MSNBC.com |
55.8 |
38.8 |
2 CNN.com |
59.6 |
33.6 |
3 CBS.com sites* |
62.7 |
43.2 |
4 ABC News* |
53.2 |
41.3 |
5 FoxNews.com |
63.4 |
33.6 |
6 CNNFN.com* |
71.2 |
25.3 |
7 CNBC.com |
68.0 |
26.5 |
8 Bloomberg.com |
67.7 |
29.5 |
9 CBSNews.com |
... |
... |
10 WebFN.com |
... |
... |
|
Total WWW |
40.4 |
40.6 |
|
Source: Media Metrix |
||
|
... = Statistically insignificant traffic |
Gender of visitors to top cable and broadcast sites/September 2000/Ranked according to number of unique visitors
| Site | Composition (%) Males 18+ | Females 18+ |
|---|---|---|
1 NBCi* |
50.0 |
39.6 |
2 MSNBC.com |
55.8 |
38.8 |
3 Weather.com |
52.8 |
41.2 |
4 ESPN* |
63.0 |
28.1 |
5 CNN.com |
59.6 |
33.6 |
6 CBS.com sites* |
52.7 |
43.2 |
7 EOnline.com |
49.3 |
44.9 |
8 MTV.com |
40.4 |
31.8 |
9 ABC* |
39.7 |
51.1 |
10 Discovery.com |
41.3 |
49.4 |
11 CartoonNetwork.com |
29.7 |
33.3 |
12 PBS.org |
37.5 |
48.7 |
13 FoxNews.com |
63.4 |
33.6 |
14 CNBC.com |
68.0 |
26.5 |
15 FoodTV.com |
45.4 |
50.8 |
|
Total WWW |
40.4 |
40.6 |
Source: Media Metrix
* Represents an aggregation of commonly owned/branded domain names.
Media Metrix definitions:
Unique visitors: The number of users who visited the reported Web site or online property at least once in the given month. All unique visitors are only counted once.
Sample size: Approximately 55,000 individuals throughout the U.S. participate in the Media Metrix sample.
Composition: The percentage of a Web site's visitors that belong to a specific age/gender grouping.
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