NBC TO RUN SPLIT-SCREEN NASCAR SPOTS

By Staff -- Broadcasting & Cable, 10/29/2000 7:00:00 PM

For its NASCAR broadcasts this season, NBC will run nonstop racing coverage by using split-screen technology within commercials. NBC will show live coverage on roughly 25% of the screen, showing it as a picture-in-picture within the commercial.

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NBC TO RUN SPLIT-SCREEN NASCAR SPOTS

By Staff -- Broadcasting & Cable, 10/29/2000 7:00:00 PM

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