MTV closes The Box
By Deborah D. McAdams -- Broadcasting & Cable, 10/29/2000 7:00:00 PM
MTV is folding The Box Music Network into MTV2 to create a single music network with about 30 million subscribers.
MTV Networks inherited The Box in May 1999 when Liberty Media traded the network and three Internet sites to Viacom for a 10% piece of MTV Interactive, a deal that seemed much sweeter before Wall Street abandoned Web stocks.
The Box is a sort of server-based, pay-per-view, music-video-on-demand service with around 18 million subscribers. MTV2 is a mostly digital offshoot of the mothership that has about 13 million subscribers and recently completed distribution deals with Time Warner Cable, AT&T and Comcast.
The Box brand will be dropped, but the server-based request technology will be retained, said Van Toffler, president of MTV and MTV2. But rather than charge $2 or $3 per video request, as The Box did, MTV2 will use it to localize content, he said.
"The beauty of these boxes is you can create a relatively local mix of music," he said. "You can then have access to that box so you can vote on the videos you want."
I Think The Box Music Network Should Be Put Back On The Air Because The Name MTv Is Not Speaking For It Self MTv Just Suck's I'm Real Sorry The Box Music Network Sold Out To That A** Hole And That's Real Talk For Ya If The Owner Can't Hanld Real Talk Oh Well Too Bad
DJUrk - 5/2/2010 6:18:26 PM EDT
Jake Miller - 2/9/2010 10:47:01 AM EST
jonathan green - 7/29/2008 3:08:00 PM EDT
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