Street sweep
By BroadCasting & Cable Staff -- Broadcasting & Cable, 10/22/2000 8:00:00 PM
WFTC(TV) Minneapolis took The Street off the street. Billboards for the FOX series, which debuts next week, "pushed the envelope too far for our sensibilities," said General Manager Steve Spendlove, so the station "sniped" with a black rectangular box the cleavage of a woman wearing an opened man's shirt in a manner the station found too casual even for Fridays.
Both wftc and the billboard company, Eller Media, are owned by Clear Channel Communications.
Spendlove said he was guided in part by a Twin Cities experience with a risqué billboard campaign for Howard Stern's radio show, which drew complaints. FOX, which had encouraged the station not to box out the buxom actress, then canceled the billboard order, the station said.
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