It's Official: NBC Wins 18-49 Race
CBS is tops in total viewers in November-sweeps results
By Paige Albiniak -- Broadcasting & Cable, 12/8/2002 7:00:00 PM
Final numbers are in for November sweeps, and NBC won adults 18-49 by 0.8 of a ratings point, beating second-place ABC with a 5.0 rating/13 share, according to Nielsen's national numbers. ABC narrowly took second with a 4.2/11, just beating CBS, which had a 4.1/11.
| Tallying the results | |||||
|---|---|---|---|---|---|
| How the major networks performed in key measurements during the November sweeps vs. last year | |||||
| Network | Year | Adults 18-49 Rating/Share | Chng. | Viewers (MILLIONS) | Chng. |
| Source: Nielsen Media Research |
|||||
| NBC | '02 | 5/13 | -2%/0% | 13.08 | +1% |
| '01 | 5.1/13 | 13.00 | |||
| ABC | '02 | 4.3/11 | +5%/0% | 11.13 | +2% |
| '01 | 4.1/11 | 10.92 | |||
| CBS | '02 | 4/11 | -11%/-8% | 13.22 | -3% |
| '01 | 4.5/12 | 13.62 | |||
| Fox | '02 | 3.5/9 | -17%/-18% | 7.89 | -13% |
| '01 | 4.2/11 | 9.11 | |||
| The WB | '02 | 2.1/5 | +17%/0% | 4.94 | +17% |
| '01 | 1.8/5 | 4.24 | |||
| UPN | '02 | 1.8/5 | -10%/0% | 4.08 | -11% |
| '01 | 2/5 | 4.56 | |||
Fox came in fourth in the demo with a 3.6/9, down from last year by 17%. Even with that drop-off, Fox still managed to win three nights in adults 18-49 and 18-34. Excluding the World Series, Fox scored a 3.6/11 in the younger demo, ranking third behind NBC with a 4.4/13 and ABC with a 3.7/11.
CBS won households and viewers, scoring an 8.7/14 in households to just beat NBC, which was close with an 8.6/14. ABC was third with a 6.9/11, Fox a distant fourth with a 5.0/8. In viewers, CBS also squeaked by to win with 13.22 million vs. NBC's 13.08 million. ABC was third with 11.13 million and Fox fourth with 7.9 million.
In the battle between The WB and UPN, the winner was The WB in viewers, households, persons 12-34 and adults 18-34. Nearly 5 million viewers watched the WB, compared with about 4 million watching UPN. The WB also did well in its core demo of adults 12-34, tying CBS for fourth place in the demo with a 2.5/8. UPN was fifth and last with a 1.8/6.
Leaving November sweeps behind, the networks plan to fill the schedule with reruns and specials, while HBO finishes the fourth season of its hit show The Sopranos. With the mobster drama over for the season, the networks are licking their chops at the prospect of dividing up about 7 million TV-watching homes among them.
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