By Paul Sweeting -- Broadcasting & Cable, 10/30/2002 4:10:00 AM MT
Americans' consumer confidence may have hit a nine-yearlow
Tuesday, but Viacom Inc. chairman Sumner Redstone and News Corp.'s Lachlan Murdoch
still believe.
Keynoting a confab sponsored by investment bank Gerard Klauer Mattison,
Redstone declared, "The advertising market has returned."
Ad sales are up 14 percent year to date, Redstone said, and they are accelerating as the
year goes on.
"Our NFL [National Football League] inventory is 93 percent sold out for the year. We didn't reach that point
until January last year," Redstone pointed out.
He also noted a strong rebound in ad revenue at CBS.
Murdoch, the Fox Entertainment Group deputy chief operating officer, said ads
across Fox's various broadcast and cable networks are tracking 18 percent ahead of last
year for November and 21 percent ahead for December.
Fox Business Network begins broadcasting from its new high-tech Studio G, overlooking Manhattan from the 3rd floor of News Corp. headquarters, on April 20. B&C got an early peek at the new space.
Digital Rapids is the leading provider of professional hardware and software tools, technology and expertise for bringing video to wider audiences and new viewing platforms. Continuing to set new standards in quality, productivity and versatility...
more
Akamai provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most...
more
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from...
more
A leader in online technology, content & revenue solutions, WorldNow is the only company to provide comprehensive technology platforms & strategic advertising services, enabling media companies to expand to the digital realm with innovative Web...
more
