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Hispanic Television

By Allison Romano -- Broadcasting & Cable, 9/22/2002 8:00:00 PM

A television advertiser could hardly ask for more. Hispanics, says a new report from Initiative Media, account for almost 10% of the television households in this country, and that grows by one percentage point a year. And they watch—not just in prime time but across all dayparts.

It's no surprise, then, that broadcast giant NBC purchased Spanish-language network Telemundo. The networks perceive the same demographic trend the census takers do.

Hispanic television is exploding on broadcast and cable television.

• FEATURE: A language that media understand

• FEATURE: Telemundo turns up the heat

• FEATURE: Univision: King of the hill

• News gains ground

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