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Scholastic snags Sagwa

By John Eggerton -- Broadcasting & Cable, 9/16/2002 7:51:00 AM

Scholastic Inc. has acquired the U.S. and Canada (English-language) license to distribute books based on PBS' animated children's program, Sagwa, The Chinese Siamese Cat.

That brings the show full circle, since Sagwa is based on a book by Amy Tan.

The show is produced by CinéGroupe in association with Sesame Workshop.

The books, which hit the shelves in October, will be illustrated by Gretchen Shiels, who illustrated the original, and written by one of the show's executive producers, George Daugherty.

The books are just part of a marketing push for the show that includes videos from PBS, in association with Warner Home Video, and plush toys from Unimax.

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