Twentieth gives EX O.K.
By Steve McClellan -- Broadcasting & Cable, 7/11/2002 7:35:00 AM MT
Twentieth Television confirmed today that it will roll out a new relationship show called EX-treme Dating, starting July 29.
Initially it will air on eight co-owned Fox TV stations, including New York, Los Angeles, Washington, Houston, Minneapolis, Phoenix, Orlando and Baltimore. They cover about 21 percent of U.S. households.
EX-treme Dating follows couples on dates while their conversation is tapped by the "exes" of one of the daters. The other dater is wearing an earpiece and receives feedback from the exes on how honest (or not) the companion is.
The show will air in early- or late-fringe time periods on the eight Fox-owned stations, seven of which are UPN affiliates.
In New York for example, the show will air on WWOR-TV at 11 p.m. leading out of news. In Los Angeles it will air at 6:30 p.m. on KCOP-TV, sandwiched between two runs of Blind Date.
The show is the latest slow-rollout from Twentieth and its co-owned TV station group. In fact, Good Day Live was rolled out just last month to 60 percent of the U.S. after being test marketed on a handful of Fox outlets.
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