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HEARST sets NO-R ZONE

By BroadCasting & Cable Staff -- Broadcasting & Cable, 10/8/2000 8:00:00 PM

Hearst-Argyle Television last week said it won't air ads for R-rated movies before 9 p.m. The 26-station group had observed this practice informally but had "chosen to make it a firm rule across all our stations," says Executive VP and COO Tony Vinciquerra.

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