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MAP hammers public broadcasters

By BroadCasting & Cable Staff -- Broadcasting & Cable, 1/28/2002 4:42:00 AM

Public broadcasters should be barred from carrying paid advertisements or selling subscription services on their digital spectrum, the Media Access Project charged in a suit filed Friday in federal appeals court in Washington, D.C.

'Public broadcasters are selling the seed corn,' MAP president Andrew Schwartzman said.

He predicted that public broadcasters will lose financial and other government support if they sell ads and other services.

Organizations representing the stations countered that commercial services are necessary to fund the transition to digital transmission and to create engaging digital content.

At issue is an October 2001 Federal Communications Commission ruling allowing public TV stations to devote a portion of their digital spectrum to commercial uses.

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