Tweet

RespondTV airs ATVef

By BroadCasting & Cable Staff -- Broadcasting & Cable, 8/27/2000 8:00:00 PM

Interactive TV firm RespondTV and KCRA-TV Sacramento have completed the first broadcast of enhanced content using the ATVEF Transport B content-transmission standard. KCRA-TV aired an interactive spot using Transport B during a "Noontime Recipe" segment within its 12 noon newscast. RespondTV and the station have already been working on interactive enhancement using ATVEF Transport A, which supports customized interactive messages but requires a live network connection to a set-top box.

Transport B information is included in the video signal itself and can be stored on a set-top box but doesn't allow for customization to an existing household. It is more suitable for "mass-consumption" enhanced content that could be distributed to all ATVEF-compliant receivers via terrestrial or satellite broadcasts.

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author
• Most Popular Pages

No related content found.

Also by this author

• Technology Leadership Summit 2011

• WGA Announces TV Noms

• Cable Ratings: 'Top Chef' Finale Draws 3.4 Million

• Leo Wolinsky Named Editor of Daily Variety

• CAB: Cable Ad Spending Grows to $18.7B in '09

Also by Staff Staff

Most Popular Pages

No Top Articles

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Mixpo

  

  Mixpo is a video advertising technology provider that enables publishers, ad networks, and agencies to easily deliver dynamically tailored, interactive video ads that are customized in real-time for unique audience segments. Our platform also provides automatic multivariate testi..more

---

Most Recent Resources

• The New Normal for Promoting Tune-in
• Achieving Operational Freedom in Digital Media Workflows