The Tiger effect
By BroadCasting & Cable Staff -- Broadcasting & Cable, 6/25/2000 8:00:00 PM
Tiger Woods' U.S. Open victory brought NBC record ratings.
Its final-round coverage of the golf tournament June 18 scored an 8.8 rating/21 share in the metered markets-the highest rating for a U.S. Open since Nielsen Media Research began recording overnight ratings in 1975. The round was up 11% over last year.
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