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We love to listen, too

By BroadCasting & Cable Staff -- Broadcasting & Cable, 6/18/2000 8:00:00 PM

Unless you're a winner, awards ceremonies can sometimes be tedious affairs. Too many awards, too many overly long acceptance speeches. But there was nothing tedious about last Thursday's Radio-Mercury Radio Awards for commercials. After a pleasant lunch in the 18th-floor ballroom of New York City's Waldorf-Astoria, organizers managed to present 13 awards in about 50 minutes and thoroughly entertain the few hundred in attendance with a collection of radio's best spots over the past year. Humor was the common denominator. Our favorite, created by Red Monkey Ads & Ideas for the Portland Area Radio Council, featured an unhappy cat being tossed around with a steel-toed boot in a clothes dryer. You don't think that's funny? Well, I guess you had to be there.

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