AOL hoops it up with NBA, WNBA
By BroadCasting & Cable Staff -- Broadcasting & Cable, 6/11/2000 8:00:00 PM
America Online (AOL) has reached a multiyear deal with the National Basketball Association and the Women's National Basketball Association.
The new agreement covers extensive promotions of NBA.com and WNBA.com on AOL properties as well as on-air promotion of AOL during NBA on TNT, NBA on TBS and WNBA game telecasts.
Plans include a basketball fantasy game to be developed by AOL and the use of AOL Instant Messenger by NBA.com and WNBA.com. Terms of the deal were not disclosed.
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