NBC saves the music with VH1
By BroadCasting & Cable Staff -- Broadcasting & Cable, 6/11/2000 8:00:00 PM
VH1 and NBC's Today are teaming up for an on-air musical-instrument drive during the week of June 12-16. VH1 Save the Music Today! will ask people to bring musical instruments to the Today show's studio at Rockefeller Center for collection each weekday from 7 to 9 a.m.
Celebrity guests will help collect instruments, and the drive will culminate with a performance by rock group Bon Jovi on Friday. Nearly 300 Borders Books and Music stores will serve as nationwide drop-off sites.
Since the campaign started in April 1997, 350 school music programs have been started in 30 cities, and $6 million worth of instruments have been donated to more than 120,000 kids.
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