The Ad Council, the Childrens Aid Society and the U.S. Department of Health and Human Services last week announced an ad campaign to raise awareness about community schools.
By BroadCasting & Cable Staff -- Broadcasting & Cable, 6/4/2000 8:00:00 PM
The Ad Council, the Children's Aid Society and the U.S. Department of Health and Human Services last week announced an ad campaign to raise awareness about community schools. The centerpiece of the campaign is a 60-second spot called "Kids Won't Leave," which features a community school where kids can play sports, do art and take extracurricular classes as well as receive medical care and welfare services after hours. Viewers are encouraged to call 1-800-LOVE-2-LEARN to find out more about the schools. The ad was put together pro bono by ad agency BBDO New York. The Ad Council is distributing the 60-, 30-, 20- and 10-second PSAs to nearly 600 TV stations and 11,000 radio stations nationwide.
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