Tweet

UPN makeover

By BroadCasting & Cable Staff -- Broadcasting & Cable, 5/14/2000 8:00:00 PM

UPN has hired Jim Cahill and Jim Atkinson, the same creative team that helped redefine FOX and NBC's on-air look, to remake UPN's image.

The duo will be creating new network IDs, tags, bumpers, interstitial segments and end-credit transitions for the upcoming season. Cahill and Atkinson created Fox's recent Area 21 on-air branding effort and, before that, NBC's NBC 2000 campaign.

Cahill and Atkinson's studio, Heat Seeking Multimedia Corp., has been working with UPN since last November.

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author
• Most Popular Pages

No related content found.

Also by this author

• Technology Leadership Summit 2011

• WGA Announces TV Noms

• Cable Ratings: 'Top Chef' Finale Draws 3.4 Million

• Leo Wolinsky Named Editor of Daily Variety

• CAB: Cable Ad Spending Grows to $18.7B in '09

Also by Staff Staff

Most Popular Pages

No Top Articles

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Digital Rapids

  

  Digital Rapids provides market-leading software and hardware solutions, technology and expertise for transforming live and on-demand video to reach wider audiences on the latest viewing platforms more efficiently, more effectively and more profitably. Empowering applications from..more

---

Most Recent Resources

• Modern Entertainment Guides & UIs: Data-Driven Gateways to Conten..
• The New Normal for Promoting Tune-in
• Achieving Operational Freedom in Digital Media Workflows