The Wehling file
By BroadCasting & Cable Staff -- Broadcasting & Cable, 4/23/2000 8:00:00 PM
Born: Nov. 27, 1938, Chicago.
Education: B.A., Denison University, 1960.
Title: Global Marketing, Consumer and Market Knowledge and Government Relations Officer, Proctor & Gamble.
What he does: Oversees the advertising agencies that execute P & G's creative strategies and media buys. Also oversees consumer and market research as well as relations with various government agencies.
What he doesn't do: Dictate how much money and in what media P & G's brands are advertised. "The brand managers do that," says Wehling.
First joined P & G: Right out of college, June 1960.
Top 10 advertisers / Advertising expenditures 1998 vs. 1999
| Rank | Company | 1998 (in billions of dollars) | 1999 (in billions of dollars) | Change |
|---|---|---|---|---|
|
1 |
General Motors |
$2.121 |
$2.876 |
35.6% |
|
2 |
Procter & Gamble |
$1.724 |
$1.684 |
-2.3% |
|
3 |
Daimler Chrysler |
$1.385 |
$1.509 |
9.0% |
|
4 |
Philip Morris |
$1.265 |
$1.358 |
7.3% |
|
5 |
Ford Motor Co. |
$1.150 |
$1.192 |
3.6% |
|
6 |
Time Warner |
$0.884 |
$0.920 |
4.1% |
|
7 |
Johnson & Johnson |
$0.659 |
$0.838 |
27.2% |
|
8 |
AT & T |
$0.631 |
$0.824 |
30.6% |
|
9 |
MCI Worldcom |
$0.659 |
$0.759 |
15.2% |
|
10 |
Walt Disney |
$0.810 |
$0.745 |
-8.0% |
|
Source: Competitive Media Reporting |
No related content found.
-
No Top Articles
Featured Company
-
Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups throug..more
VIEW ALL GALLERIES
