The Wehling file
By BroadCasting & Cable Staff -- Broadcasting & Cable, 4/23/2000 8:00:00 PM
Born: Nov. 27, 1938, Chicago.
Education: B.A., Denison University, 1960.
Title: Global Marketing, Consumer and Market Knowledge and Government Relations Officer, Proctor & Gamble.
What he does: Oversees the advertising agencies that execute P & G's creative strategies and media buys. Also oversees consumer and market research as well as relations with various government agencies.
What he doesn't do: Dictate how much money and in what media P & G's brands are advertised. "The brand managers do that," says Wehling.
First joined P & G: Right out of college, June 1960.
Top 10 advertisers / Advertising expenditures 1998 vs. 1999
| Rank | Company | 1998 (in billions of dollars) | 1999 (in billions of dollars) | Change |
|---|---|---|---|---|
|
1 |
General Motors |
$2.121 |
$2.876 |
35.6% |
|
2 |
Procter & Gamble |
$1.724 |
$1.684 |
-2.3% |
|
3 |
Daimler Chrysler |
$1.385 |
$1.509 |
9.0% |
|
4 |
Philip Morris |
$1.265 |
$1.358 |
7.3% |
|
5 |
Ford Motor Co. |
$1.150 |
$1.192 |
3.6% |
|
6 |
Time Warner |
$0.884 |
$0.920 |
4.1% |
|
7 |
Johnson & Johnson |
$0.659 |
$0.838 |
27.2% |
|
8 |
AT & T |
$0.631 |
$0.824 |
30.6% |
|
9 |
MCI Worldcom |
$0.659 |
$0.759 |
15.2% |
|
10 |
Walt Disney |
$0.810 |
$0.745 |
-8.0% |
|
Source: Competitive Media Reporting |
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