Cable Operators, Legislators Team on DTV PSA
Comcast, Time Warner and Charter to air message from Asian Pacific, Black and Hispanic caususes through Feb. 17, 2009, transition date.
BY John Eggerton -- Broadcasting & Cable, 11/17/2008 1:44:00 PM
Major players in the cable industry have gotten together to produce a DTV transition public service announcement targeted at key diverse populations.
According to Comcast, the nation's largest cable operator, the company is getting together with Time Warner--the second-largest operator--and Charter to get 21 legislators from the Asian Pacific, Black and Hispanic caucuses to make the PSA, which will air through the Feb. 17 transition date.
Minority populations tend to have more over-the-air-only households, which are the ones at risk of losing TV service. The caucus members inform viewers of what they need to do to be prepared, which in the case of satellite or cable subscribers is nothing, says Comcast, a point the legislators also make.
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So, even our Con-gress says, "Just get Cable"??!!
Why did we even buy those DTV Transmitters? Oh! "Re-trans", that's right. Gonna be funny when Cable is the only way to get our programming to our viewers. Then, Cable will be the ones charging for "Re-Transmission". And, broadcasters (will we still call ourselves that?) will be paying them.
Ken W. English - 11/18/2008 10:52:00 AM EST
Rehr, McSlarrow Make Noise Over Quiet Period
09/22/2008
