Tweet

MySpace Launches New Video Application

MySpace Primetime Application to give users access to Hulu library, among others

By Alex Weprin -- Broadcasting & Cable, 11/12/2008 6:57:00 AM

MySpace launched a new video application, dubbed the MySpace Primetime Application. The new app allows users that embed it in their profiles to search for and watch content from MySpaceTV, Hulu, Warner Bros. and Sony, among others.

More pressingly for MySpace, the app will allow the News Corp. owned site to monetize over 150 million pages with video content. The new primetime application will be ad supported.

“The Primetime Application highlights how professional video content is being voraciously consumed across the MySpace ecosystem, not just within MySpaceTV,” said Jason Kirk, VP of Video & Entertainment for MySpace, in a statement. “We believe the 76 million US users spending four hours on the site every month, and the advertisers that rely on our ad-solutions, will be happy with the flexibility of this application.”

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author
• Most Popular Pages

No related content found.

Also by this author

• Stanley Cup Playoffs Boost NHL.Com To New Highs

• Cable Ratings: ‘River Monsters' Brings Record Haul To Animal Planet

• HBO Launches ‘True Blood' Webisodes

• Cable Ratings: 'America The Story Of Us' Delivers Big Ratings

• TNT Renews 'Southland' For Third Season

Also by Alex Weprin

Most Popular Pages

No Top Articles

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Akamai

  

  Akamai provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most recognized brands across diverse..more

---

Most Recent Resources

• The New Normal for Promoting Tune-in
• Infrastructure Design for High Volume Video Workflows
• Mobile Media Strategies That Work
• Multi Format Encoding for Efficient Content Repurposing
• The CIOs Guide to Videoconferencing Security Keeping Pace with th..