Cable News Ratings: MSNBC Beats CNN In Demo
MSNBC bests CNN in 25-54 demo, gives network best primtime performance in history, but Fox News still tops.
By Marisa Guthrie -- Broadcasting & Cable, 10/28/2008 12:52:00 PM
Fox News finished October as the most watched cable news network and the second ranked cable network in primetime behind TBS. It was the 82nd consecutive month that FNC was the most-watched news network in total day and primetime.
But the eyebrow raising story to emerge from a month dominated by politics was MSNBC. The traditionally third-place network inched passed CNN in the primetime in the 25-54 sales demographic, to give the network its best primetime performance in its 12-year history.
At 9 p.m., The Rachel Maddow Show averaged 700,000 viewers in the demo compared to Larry King Live's 673,000 viewers, according to Nielsen.
At 8 p.m., Countdown with Keith Olbermann was decisively ahead of Campbell Brown's No Bias, No Bull, 784,000 viewers to Brown's 582,000. At 7 p.m., Hardball with Chris Matthews edged out Lou Dobbs Tonight, 458,000 viewers to Dobbs' 428,000.
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Red eye is on in the middle of the night. How does MSNBC compare to fox's prime time ratings. Please compare apples to apples.
Tim Engle - 10/29/2008 7:18:00 AM EDT -
So progressive politics in the defense of winning the demo is no vice... could this be a leading indicator of where the country is headed? If so, Fox will be left with the suppository and adult diaper ads unless they get more creative. Maybe they should retool their "Red Eye" show and run it against Olbermann... It's the only thing that's hip over there.
Adam Smith - 10/29/2008 2:16:00 AM EDT
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