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CBS Mobile Brings 'The Price Is Right' Home

Teaming up with FremantleMedia to give viewers a chance to win prizes from the comfort of their couch.

By Mariel Bird -- Broadcasting & Cable, 10/14/2008 10:35:00 AM

CBS Mobile has partnered with FremantleMedia Enterprises, the brand extension sector of The Price is Right producers FremantleMedia, to offer television audiences a chance to win prizes from home. 

During broadcasts of The Price is Right, at-home viewers will be shown a prize and prompted to call a toll-free number for a shot at winning it. Powered by Telescope, the Win-at-Home game will utilize interactive voice technology, enabling anyone with a phone the opportunity to participate. 

"When you watch The Price is Right, you can't help but play along in your head.  Now viewers will get a chance to play and potentially win the same type of prizes right from the comfort of their living room," said Jeff Sellinger, Executive Vice President and General Manager, CBS Mobile in a statement.  "This is the perfect show for interactivity and we're excited to help bring an opportunity for the viewers to play at home and win prizes."

The sweepstakes began October 13 and will run three days a week from 8:00 AM, PT – 11:59 PM, PT on the day that the episode airs.

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  We love the show.. and Drew has been interesting to watch... but he totally hosed a contestant yesterday, on the clock game.. saying the price was lower than, and then higher than the same dollar amount the contest was guessing.. it was pathetic and unfair..she lost because of Drew.. and this is truly not what we would expect to see from a show that has been on the air mnost of our lives!!! It is clear at times that Drew has never watched the show prior to getting his new job.. it is funny sometimes.. but in general, dissappointing.
  
  Dwight and Victoria Montgomery
  Colorado Springs, Colorado

  
  

  
  Vicki Montgomery - 10/23/2008 12:25:00 AM EDT
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